East to Broadway

East to Broadway is an audience development initiative by The Broadway League to welcome, celebrate, inspire, and connect with the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities. Our mission is to cultivate a more inclusive and representative Broadway experience by offering meaningful engagement opportunities, empowering AANHPI audiences, creatives, and performers, and building long-lasting relationships that honor the varied cultural heritages of these communities. Through outreach, educational programs, and partnerships, East to Broadway aims to foster a sense of belonging and energize future generations of theatergoers and artists alike.

Past Events

East to Broadway at Maybe Happy Ending

In celebration of Asian American, Native Hawaiian, and Pacific Islander Heritage Month, the East to Broadway initiative officially launched on Wednesday, May 7, 2025, with a special event in partnership with the Tony Award®-Nominated Broadway musical Maybe Happy Ending. A select group of AANHPI influencers and cultural leaders attended the evening performance, followed by an exclusive talkback at The Museum of Broadway. The post-show conversation was moderated by East to Broadway founding member Kevin Lin and featured the show’s creators Will Aronson and Hue Park, director Michael Arden, and cast members Darren Criss, Marcus Choi, and Dez Duron, who discussed the show’s journey to Broadway and the power of storytelling. Pictures from this event can be found below.

East to Broadway at Yellowface

On November 20, 2024, Yellowface and the Roundabout Theatre Company welcomed The Broadway League’s East to Broadway initiative to a special evening performance that concluded with a unique talkback reception with Daniel Dae Kim and David Henry Hwang.