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East to Broadway is an audience development initiative by The Broadway League to welcome, celebrate, inspire, and connect with the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities. Our mission is to cultivate a more inclusive and representative Broadway experience by offering meaningful engagement opportunities, empowering AANHPI audiences, creatives, and performers, and building long-lasting relationships that honor the diverse cultural heritages of these communities. Through outreach, educational programs, and partnerships, East to Broadway aims to foster a sense of belonging and energize future generations of theatergoers and artists alike.
Current and Upcoming Events
East to Broadway at Maybe Happy Ending
Maybe Happy Ending joins with The Broadway League to present a community performance on May 7, 2025. Dignitaries, VIPS and influencers are invited to attend the show and a cocktail party at the Museum of Broadway after, where a talkback will feature some of the show’s creative team and stars.
Past Events
East to Broadway at Yellowface
On November 20, 2024, Yellowface and the Roundabout Theatre Company welcomed The Broadway League’s East to Broadway initiative to a special evening performance that concluded with a unique talkback reception with Daniel Dae Kim and David Henry Hwang.
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