Viva Broadway performs at Curtain Up in September 2021

About ¡Viva! Broadway

¡Viva! Broadway® is a national Broadway League audience development program that helps bridge the world of Broadway with Latino audiences around the country.

This long-term initiative aims to celebrate Latino talent and increase awareness of and engagement with Broadway. Viva Broadway embraces media and education initiatives, concerts, events and promotions, career development programs, and more.

Get Broadway show information in Spanish
Información sobre los espectáculos de Broadway en español

Pictured above: Performers at Curtain Up!; Ana Villafañe and performers at El Conjunto (photo by Jennifer Broski); Mandy Gonzalez in Times Square; Lin-Manuel Miranda and John Leguizamo in Times Square. Photos by Jeremy Daniel except where noted.